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Friday, 24 February 2017

26.1 The Theory of Films (Part 1)

The two films I have chosen to analyse are Romeo and Juliet and Hunt for the Wilderpeople.

Introduction:
Firstly, Romeo and Juliet, the film was released on 1st November 1996 by 20th Century Fox. The setting of this film was set in the United States. The film was directed, co-produced and co-written by Baz Luhrmann, co-produced by Gabriella Martinelli and co-written by Craig Pearce, being an adaption and modernization of William Shakespeare's tragedy of the same name. The certificate age rating for this film is 12A and this means that it is suitable for children aged 12 and above. However, people younger than 12 may watch this film, but they must be accompanied by an adult. The target audience for this film would relate to those who simply love William Shakespeare. It can be also targeted at young children(young lovers) and adults(the parents of young lovers) and lastly, also young loving teenagers as well.

The second film, Hunt for the Wilderpeople was premiered at the 2016 Sundance Film Festival on 22nd January 2016 and then it was officially released in cinemas on 31st March 2016 by Madman Entertainment and The Orchard. The film was released on DVD and Blu-ray in America on 25th October 2016 by Sony Pictures Home Entertainment. The film was set in New Zealand and the genre of this film is adventure comedy-drama. This film was directed by Taika Waititi whose screenplay was based on the book Wild Pork and Watercress by Barry Crump. Carthew Neal, Leanne Saunders, Matt Noonan and Taika Waititi produced the film. The certificate age rating for this film is also 12A. The target audience for this film is aimed at a teenage to adult audience.

The analysis I am going to apply in these films will be based on genre, narrative and convention analysis.

Synopsis
 The classic story of Romeo and Juliet, set in a modern-day city of Verona Beach. The Montagues and Capulets are two feuding families, whose children meet and fall in love. They have to hide their love from the world because they know that their parents will not allow them to be together. There are obstacles on the way, like Juliet's cousin, Tybalt, and Romeo's friend Mercutio, and many fights. But although it is set in modern times, it is still the same timeless story of the "star crossed lovers."


Hunt for the Wilderpeople - Ricky Baker a juvenile criminal who was abandoned by his mother, is taken by child welfare services officer Paula and police officer Andy to live in a remote farm with foster mother Bella and her husband, the cantankerous Hector. Hector is remote, but Bella quickly manages to break through Ricky's defensive shell by taking him hunting and giving him a dog for his birthday, which he names Tupac after his idol Tupac Shakur.
When Bella suddenly passes away and Hector tells Ricky that child services will take him back, Ricky awkwardly fakes his suicide by burning a barn and runs away into the bush with Tupac, where he is completely unable to cope and gets lost. Hector finds him easily but injures his leg in a fall, forcing the two to camp for a period of time. The authorities meanwhile have found the house empty and the barn burnt down, and come to the conclusion that the bereaved and mentally unstable Hector has abducted Ricky. The impression is strengthened after a battle with three foolish hunters who get the idea that Hector is abusing Ricky sexually. Hector reveals to Ricky that he has served prison time for manslaughter and is unable to write. Ricky, in turn says his only friend in foster care has died and that he will not return to the system. The pair agree to disappear into the bush. A national manhunt ensues, and the two slowly bond while working together to escape arrest. They disperse Bella's ashes into a remote lake as per her wishes. After four months of surviving in the wilderness and several close calls, they are finally caught following a car and helicopter chase and Ricky accidentally shoots Hector in the buttock. Hector gets restricted and Ricky is taken in by a kind family he met while on the run. After Hector's release from jail, Ricky with his new foster family's permission, returns to the bush with Hector.



Romeo and Juliet (1996)

Genre analysis
Romeo Juliet (1996) is the first film I am going to fully analyse in terms of genre analysis. First of all this film is a romantic drama film.




The opening scene of this film is set in Verona, where the Montague boys are in the car driving to town which includes Benvolio who is to be Romeo's cousin.
Then soon afterwards the Capulet boys are introduced whilst in the car. Although it starts off with with a low angle of one their shoes which he stamps on his cigarette aggressively. From an audience point of view they would notice by one of the Capulet boy's action they are very aggressive and demanding.











The look of Tybalt's face known as (Prince of Cats) would determine that he is huge troublemaker by the look of his face and this is done as extreme close up shot of his face to capture the expression of this horrible and mean character.




6 minutes and 45seconds into the film Benvolio and Tybalt encounter each other and as the audience would see they are both holding guns. This could conveys that the use of guns could show that, although it is a romantic drama film there is also going to be ugly scenes in this film that would get the audience on their toes. From there the Montague boys and the Capulet boys all encounter each other and all of them are holding guns.

The explosive fire that is shown after they have battled each other would show that the film is going to show more exciting and brutal scenes in the latter stages.








Romeo is first introduced under bright lighting, as a close up shot of him smoking, although you can't really see his face clearly due to the immense lighting. He is the first main protagonist of this film as he will be in a number of scenes, alongside his lover, the other protagonist Juliet.















The Capulet mansion is shown and by the look of their mansion, the audience would notice that the Capulets are very wealthy and even inside their mansion looks very posh. So in a sort of way the expectations of the Capulet Family is very demanding in terms of their wealthiness.  Juliet alongside her mother and nurse are fully introduced into the film at the mansion. By looking at the setting of mansion the Capulet Family are extremely wealthy and there is also further examples to this by Juliet's mother's clothing.

After that 20 minutes into the film after Romeo meets Mercutio there is a party at the Capulet's house. There is bright lighting since it is a party. 27 minutes and 2 seconds into the film Romeo and Juliet see each other for the first time looking from the fish tank. From that particular scene in the film it is demonstrating the genre of this film which is romance mainly between Romeo and Juliet and this will be the start of their relationship. Later as the party continues Romeo takes Juliet away with him and they end up kissing each other to signify their love for each other, despite Juliet's parents wanting her to end up marrying the Prince. As they kiss the camera gradually draws a bit closer to them to show the seriousness of their kissing. Later after the party Romeo and Juliet meet again and their relationship gathers even more pace as they kiss in the swimming pool to show true love between the two protagonists.











As the film commences at 56 minutes 21 seconds there is an extreme close up of Juliet walking down towards Romeo to be married. There is a close up shot of Romeo looking happy to marry Juliet. At that time they have tied the knot and they are fully husband and wife which please both of them as they loved each other strongly.

At the beach the mood of the music changes when the Capulet boys arrive at the with the likes of Tybalt. Then 58 minutes into the film there is an extreme close up of Tybalt walking towards Benvolio and his crew. The extreme close up of Tybalt's face shows a clear idea that he is up to something ugly with the Montague boys alongside Mercutio. As soon as Tybalt and his crew come across there is absolute fear on the Montague boys faces especially Benvolio. 59 minutes into the film the camera pace quickens when Mercutio and Tybalt begin to battle each other and also the pace of the music comes into play as well.
After Tybalt beats up Romeo and then Mercutio gets involved after both Tybalt and Mercutio battle as Mercutio is on the floor Tybalt stabs him and then from there Mercutio ends up dying. This happens at 1 hour and 5 minutes into the film. As Mercutio is laying down completely dead, the setting of the beach completely changes as the climate plays a huge part to it to convey Mercutio's death. The sky suddenly becomes darker to reflect the awful situation. From that part of the scene that is the turning point between the Capulet and the Montagues fighting causing the death of Mercutio and their reputation is going from bad to worse at that rate.
















The feud between Romeo and Tybalt continues after Mercutio's death as Romeo is extremely furious with Tybalt after killing Mercutio. There is a close up shot of him with the gun shooting Tybalt to death. The face expression of Romeo does really tell that he is not happy about what happened to Mercutio earlier. There is a mid-shot of Romeo who shoots Tybalt and then he falls down backwards towards the pool. There is more added drama involving killing to this point as these scenes are the main crucial parts of the play and from there that could determine Romeo's future with Juliet - as she is related to Tybalt and also Tybalt is part of the Capulet Family so that will stir up even more problems. This commences at 1 hour 9 minutes into the film.













There is also another twist into the film as Juliet will drink the poison later in the film that will make go to sleep and she won't wake up in 24 hours time. This demonstrates that Juliet really loves Romeo and the fact she doesn't want to marry the Prince shows that she wants a bright future with Romeo to signify their romance.

Coming towards the end of the film Romeo drinks the poison and then dies, as soon after that Juliet wakes up, but she has seen that Romeo is laying down dead next to her. So therefore Juliet commits suicide by shooting herself to die and then they both die next to each other. Probably the reason Juliet committed suicide was that since Romeo was dead she will have nothing left to make herself happy, because all she ever wanted was the relationship to keep on growing with Romeo despite both of them coming from feuding families. 


Narrative analysis
Baz Luhrmann's adaptation of Shakespeare's play Romeo Juliet binds unusual narratives and surrealism to create a romantic yet modernist piece to adapt to the modern audience. Not only does the director compromise unconventional narratives such as non/circular linear and twisted equilibriums, theoretical use of binary oppositions is challenged through Nick Lacey's (2000) modern perspective on them. Usually in the Binary Opposition(Levi Strauss) narrative, the hero on every occasion, dominates the villain at the conclusion. Despite numerous binaries this film Romeo and Juliet (1996) for example, families of Montague verses Capulet, themes of love verses hate at al, is conveyed throughout most of the film. Firstly, it is arguable that in this narrative there are hero's and villain's in which they are used in narratives. It also showed how Romeo is considered to be the 'protagonist' in terms of saving the love between himself and Juliet from 'Antagonist' Capulet Tybalt who aims to destroy not only their bond but Romeo from past family feuds. Towards the climax at Verona beach, Romeo mentions "Villain am I none. Therefore, farewell. I see thou knowest me not", with him ending with a hand shake gesture which is denied by Tybalt. Romeo speaks of peace towards Tybalt, yet Tybalt causes violence which leads heavily to the death of Mercutio. That particular violence is also shown by Tybalt throughout the film, when he crossed paths with the Montagues. For instance, the opening scene at the petrol station resulting in the station being blown up from gun shots over the fight between the Montagues and the Capulets. When Romeo shoots Tybalt underneath the statue of the Christ in anger after Tybalt stabs Mercutio which does show a sign of superiority for both attacking the oppositions, and Romeo defeating his enemy. Possibly, it can be seen that Romeo is also the antagonist. Romeo is shown to be a religious being and his characteristics of being a peace maker, therefore makes him an antagonist not only to the Capulet family, but to their religion. Towards the ending, it shows Romeo dies which suggests 'protagonist' Romeo is not superioer to 'antagonist Tybalt.

The characters in Romeo and Juliet (1996) and how they are integrated:

Romeo Montague - is one of the protagonists in the tragedy film. Romeo, the son of Montague, he secretly marries Juliet, a member of the rival House of Capulet. He was forced into exile by his slaying of Juliet's cousin; Tybalt in a battle, Romeo commits suicide after hearing falsely of Juliet's death. Romeo is the only child like Juliet, he is one of the most important characters in the film, and has a consistent presence throughout.

Juliet Capulet - is the female protagonist and of the title characters in the tragedy film as well. Juliet is the only daughter of the Capulet family. She is first integrated into the film as she first appears in the Capulet Mansion when her mother mentions to her that she will be marrying the Prince soon.

Tybalt - is the hot-headed, repulsive Prince of Cats. He is Juliet's cousin. He is also the leader of the younger generation of Capulets fighting the Montagues. When angered at Romeo for showing up at his Uncle's party he declares him a "villain". He later fights with Romeo but ends up killing Mercutio, Romeo's best friend. Romeo filled with huge anger then kills Tybalt and from there he was banished.

Mercutio - Mercutio is Romeo's best friend who is integrated when he persuades him to attend the Capulet House party as he has had an invitation for him, even though he is not part of the Capulet family. Mercutio gets stabbed with a shard of glass after a fight between Romeo, himself and Tybalt.

Benvolio - Benvolio is a Montague and Romeo's cousin. He doesn't like fighting, he is the one that tries to break up fights. He is introduced into the film in the opening scene when him and some of the Montague boys compete against the Capulet boys which includes leader Tybalt.

Nurse - The nurse is a major character in the film. She is the personal servant, guardian of Juliet Capulet and has been since Juliet was born. She is one of the few people alongside Friar Lawrence to be made aware of the blossoming Romance between Romeo and Juliet.

Other characters such as: Lady Montague, Ted Montague, Lady Capulet, Fulgencio Capulet, Friar Lawrence, the Montague and Capulet boys all played parts in the film, however the characters I wrote in little detail were the ones that played important parts in the film, especially the two protagonists Romeo and Juliet.


Setting
The film Romeo and Juliet (1996) was set at Verona beach, little bit different to William Shakespeare play setting of Romeo and Juliet. They have done this to portray an urban modern twist from the original, to give the modern audience an understanding. The use of media is integrated from newspapers to television to appeal more modern which helps to make it easier to tell the story. Also several important scenes take place in Juliet's bedroom. Few stage settings relates to Shakespeare's written text and he did not give any details about the decor of Juliet's bedroom. The setting of Juliet's bedroom could have done in this way to relay certain parts about Juliet and the Capulets in a visual image that would support the spoken one. Juliet's bedroom consists of spacious, high-ceilinged power-blue and pale yellow room, framed by French windows with blue and white filigreed curtains that open out onto the famous balcony. This could signify that Juliet's bedroom was presented like so that people would see the setting of the bedroom and they will think of it as rich girl's bedroom with religious iconography in a place where religion is still important.

Point of view
The audiences understand the reality from the basis of culture. The use of modernism's in the film helped told the story to the modern audience as it is something we would understand from our culture and also it will get us more into the movie since the film is very modern.

Themes
The director's interpretation of Romeo and Juliet includes everything Shakespeare had originally intended which were: hate, violence and love leading to a horrific suicide. The film version combines the elements of a modern action movie, packed with action, fantastic loves scenes, and fiery explosions. The character of Juliet is played with just the perfect amount of innocence, purity and the inner desire to rise against her parent's wishes. This could portray Juliet, balancing love perfectly with love sick Romeo.

Content Analysis

Language
Whilst the film was set in the modern day, the characters talk in Old English, showing contrast between old and modern. The diegetic music particularly shown in parties are also songs from the modern day. While the characters speak in old English, they sing and understand the modern music played, such as "Young hearts run free."

Text Translations
Baz Luhrmann's film Romeo and Juliet is introduced to the audience as segment from a news bulletin during an interview. His intentions was to make the move violent and entertaining the way Shakespeare had if he was a filmmaker.
Interestingly, the corresponding scene from the film shows Benvolio and the Montague boys cruising along the freeway in a bright yellow convertible, laughing with one of them turning around to the camera and yelling "A dog of the house of Capulet moves!" The fight scene between the Montague and Capulet boys provides a good example of the difference in choreography and props. In the text, the characters all fight with swords, on a stage empty of all but citizens of the watch. However, in the ultra-modernalized film, the characters are all possessed of pistols bearing the name of their respective houses and they make use of the surrounding cars and various obstacles of the gas station where the fight is staged.

Music
The director carefully chose recorded songs to underline and pinpoint the mood and meaning of particular moments in the story. One of the musics that stood out the most was 'Kissing You' by Des'ree. This particular music appeared in the film when Romeo meets Juliet for the first at the Capulet House party when they saw each other from the fish tank, from that particular scene there a definite romance.


Hunt for the Wilderpeople


Genre analysis 
The second film I am going to analyse is Hunt for the Wilderpeople. The genre of this film is adventure-comedy.  
The opening setting of this film starts of at the countryside zooming in very high into the forests and relating to the conventions you would know that the movie is very adventurous by looking at the forests.


A lot of close ups are introduced towards Ricky, to demonstrate that he doesn't talk much at the beginning of the film. This takes place two minutes into the film. Ten minutes into the film Ricky and Hector did not talk to each as much at the start of the film. 

As the film progresses a little you would notice it is kind of adventurous when Bella's dog spots there is pig around and then Bella goes off to kill the pig by using a sharp knife, to demonstrate that the sort of a area they are living at they kill a lot of animals especially pigs. During that period the music changes and also the pace of the camera cuts very quickly to show the huge tension of Bella killing the pig.











32 minutes and 22 seconds into the movie Ricky, a dancing is playing in the film and Ricky is dancing to convey the conventions of the genre, you can also tell by him holding a thin stick and wearing a type of string full of leaves on his to demonstrate that he is being adventurous and it is also adding humor to the film at that time.











Forty minutes into the film music tension rises again when Hector fights with a group of men that were picking on him after they found out that he was sexually abusing Ricky, although it did not seem that way. Ricky helps out Hector to overcome these men by using a gun to scare them off. Use of guns are involved in this movie to add a weapon as well as security of the characters due to where they are living and they also hunt for animals as well.

The mood of the music changes alongside the pace of the camera when the dogs spot a pig again, however Zag is killed by the pig and Hector could not deal with the pig. So after a tough battle Ricky kills the pig via a gun. This happened at 1 hour and 7 minutes into the film.

















One hour and 12 minutes into the film, chapter nine of the movie Ricky and Hector are casually walking then suddenly the police have found them and they chase after them the mood of the music changes again and more drama. The fact both Ricky and Hector have been in the wilderness for four months presents that it has been a real adventure for both of them as it is portraying the genre of the film.














At long last the police have spotted Ricky and Hector as the drama continues to get interesting and coming towards the end of the film. Later on music plays again in the film relating winter as it is snowing around the countryside.  After a long chase the police eventually capture both Ricky and Hector - Hector is sent to prison whilst Ricky was sent to another family that were introduced in the film which involves the girl and her father.
After Ricky and Hector meet again there is a establishing shot of Ricky when he hugs Hector that they will be together again despite what happened earlier with the police. This demonstrates a good ending to the film between two protagonists that have come a long way since they first met, going missing for four months and then towards the end there is a happy ending.














Narrative analysis
Ricky Baker supplies the main character throughout by being a real nuisance. Overweight and steeped. Ricky gives the audience a chance to experience what it is like to be in his problematic situation. (This happens during the situation.)

Until Bella, it seems as if no one wants him - and he wants to be nowhere. As much as Ricky does not want be anywhere, Hector doesn't want to around anyone. Hector creates problems everywhere he goes. From Bella's kitchen table to life on the farm working with Ricky to arguing with hunters that think that he is a "pervert". Hector's Influence Character Through lines challenges Ricky to stand up for himself and grow as young man. (This happens during the fixed attitude.)

The hunters aren't the only ones who think Hector is a pervert. Social worker and terminator Paula leads the manhunt for Hector and Ricky once the two disappear into the deep bush of New Zealand. All the other polices join in the manhunt.( This happens during the overall story line known as the activity.

But the main part of the story rests in the relationship story through line between Ricky and Hector. Forced into a relationship neither really wanted at first but as the film progressed they eventually grow to a place of true friendship and respect. Alone together they must grow beyond their own way of thinking and see things from the other side. (This happens during the way of thinking.) You can relate this type of narrative to Character Roles (Vladimir Propp) since this type of narrative is relied heavily on the characters.

The following characters in this film is followed as listed below:
Ricky Baker - Ricky is the big chubby kid that plays a massive role in the film. He is integrated into the film as a boy that didn't talk much, but as his confidence grew he became a massive figure in their quest to survive in the wilderness, but him alongside Hector were caught by the police.

Hector - Hector is the husband of Bella. He is first integrated into the film as a grumpy old man, especially when Ricky came across at the beginning of the film. He too tried to survive in the wilderness alongside Ricky Baker before they were caught by police. Hector was sent to prison, but after towards the end of the film he came back.

Bella - Bella was the wife of Hector before she suddenly died. She was first integrated into the film when she sees Ricky for the first time and she was the one that welcomed Ricky and she also provided for him as well. Then suddenly she died much to the huge disappointment of Hector and Ricky.

Paula - Paula is the child welfare worker who deals with children like Ricky. She is first integrated into the film when her alongside police officer Andy drop off Ricky to a foster home to live with Hector and Bella. She also played a major part in the play by man hunting Ricky and Hector alongside other policemen.

Other characters such as: Psycho Sam, Andy and others all played parts in the film. However, the ones I wrote in detail were the ones that played a huge to the film.

Setting
In terms of the setting for this film it was done in New Zealand at the countryside for most parts of the scene. Although there scenes that the characters were in their house. It complements the story being told, because relating to the genre adventure, where the movie was set looked very adventurous and also the things that the characters did was really adventurous. For example early stages of the film Ricky done a runner far away from where he was sheltered before Bella found him. Also another example when Ricky and Hector battle to kill the pig, although it was simply Ricky shooting the pig to end the animal's life.

Point of View
From an audience point of view they would think that the film is very interesting and from the way the film was plotted out they would definitely understand the narrative of the film. The fact the film is adventure comedy would make the audience watch the film again and me personally I would recommend someone to watch this film.

Themes
I would say the theme of that this film is trying to portray will be friendship between Ricky and Hector. They have come along way from the start of the film when they weren't keen on each others company and then after working together by battling to be in the wilderness. Then towards the end of the film Ricky and Hector signified their solidness by Ricky hugging him and Hector accepting with relief.

Content analysis

Language
The type of language that has been used in this film I will say it is very strong with the use of appropriate language that was said in the film. The way the characters spoke can be related to the modern era today as quite lot of people speak like that today. In terms of the audience I would this type of language integrated into this film would be easy for them to understand.

Music
Lots of entertaining music was played, but the one that stood out the most was opening one which is called "Makutekahu." It was a wonderful music that blends electronic synth textures, chimes and rhythmic ideas with classical-sounding, chanting voices featuring lyrics in both Latin  and Maori dialect and an overall atmosphere that sounds like medieval plain song mixed with Celtic influences. The track plays over the opening scene, a majestic vista of New Zealand countryside, and I think it is superbly effective in terms of the setting and drama.

Lighting
I would say the lighting throughout the film was bright lighting since it was set at the countryside. Although some scenes there dark lighting at the night for example when Ricky and Hector cook up food by making a fire first. But the majority of the lighting was bright to reflect the genre and the excitement of the film.

Conclusion:
My summary of my findings were both really interesting, to analyse. However, me personally Romeo and Juliet (1996) was the one that I was able to imply my ideas more, because there was lots to talk about, because of the family feuding, relationship between Romeo and Juliet, death of Tybalt and Mercutio and lastly the death of Romeo and Juliet conveyed a sad ending to the story. Whereas, with Hunt for the Wilderpeople, although Bella died there was some funny moments and some fighting scenes as well. But this film ended on a happy note despite what happened. In terms of the narrative I would say they were both easy to understand from an audience perspective view and the structure of this is not necessarily difficult to interpret.
If I was to recommend someone to watch one of these films I would Hunt for the Wilderpeople, because it is adventurous and the dramas that are included in this would make the audience have their full attention. It is funny as well, and the use of language is modern the way we speak today.

Monday, 7 November 2016

29.2 Styles, conventions and techniques of music videos assignment

Unit number and title: Unit 29: Music Video Production

Task 2: Styles, conventions and techniques worksheet

(A)
Lyric interpretation - Exploring the meaning of songs from every genre of music. The effect it would have on the audience is that it would make them think about the deeper meaning of a specific song, because the song may not be obvious than they would initially think.

Extending or consolidating song's meaning - It is when you use symbolism and things in the setting of the music video to further push the meaning of the song or to add more of a meaning to a song or just bring the lyrics into a visual explanation. The effect it would have on the audience is that with the visual items around the music video they will have to interpret it very hard which is similar to lyric interpretation.

Focus on performer - To convey a sense of the in-concert experience. The effect this would have on the audience is that it would bring emotions towards them and it would kind of feel as if they are involved.

Lighting for mood - To be able to see everything. In terms of the audience lighting for mood could inject a certain mood towards the audience depending on the music video. It also gives the audience a feeling of normalcy.

Allusion - In music videos it is a convention that is related to the styles of referencing or pastiche. It could be fairly obvious or totally cautious. The effect it would have on the audience is that it would make them paint a vivid impression in a specific music video.

(B)

Chroma Key


Multi-mage 


Cutting to beat



An artist miming and lipsyncing to a playback track


Animation



Reference to or includes another artist






(C) 
Illustrative - - music video is one which will use the literal lyrics as a basis for the visuals. The visuals and the lyrics will have a strong bond.

Interpretative - music video encourages the audience to speculate as to perhaps figure out the reason.

Surrealist -  - Surrealism is an art movement which aims to break down the boundaries between fantasy, dreams and reality.

Pastiche/homage - Where one media text refers to another (tribute).

As-live footage - Arguablly used more in music videos for indie and rock bands why?
Uses real life (not staged)

Parody - Referencing another media text, but in a mocking way.
https://www.youtube.com/watch?v=N9qYF9DZPdw



Animation - Retro feel, filmed using stop motion and lego bricks.
https://www.youtube.com/watch?v=UclCCFNG9q4&list=RDExvKibHRxc0&index=2







Script


29.2 Styles, conventions and techniques of music videos




Victoria Justice - Best Friend's Brother
This music video is illustrative, because the lyrics and the visual parts of the song relate to each other really well. The whole purpose of the song is about the singer Justice Victoria dreaming of attracting her best friend's brother, while her best friend is unaware about the attraction. Also whilst Justice is singing she mentions about the appeal she has for her best friend's brother continuously, but she does not want her friend to know about her attraction towards her brother. That is why this music video is illustrative.


The conventions for this music video is that video focuses on the performer for most of the time. This shows that it is showing the affection of the performer based on having feelings for her best friend's brother.

Many techniques have been used in this music video to present the ways the video has been constructed.
Firstly, the camera shot that has been used to open up the scenery of the music video is bird's eye view. This has been used to catch all of the people that are in the living room chilling as well as the two other people who are standing by the door. This also confirms that the music video will be set around the house.

A close up shot, then has been used to begin the song with Victoria and her best friend both in the bedroom (best friend's bedroom) just writing some stuff on the paper and looking at books respectively. Then after Justice quickly leaves her friend's bedroom and, then there is another birds eye view shot of the three boys including her best friend's brother.

As the music video goes on: Victoria Justice slides into the living room holding a wooden spoon singing to her best friend's brother, this is done by using a medium close up shot. This presents that this is the beginning of feelings that Victoria has for her friend's brother.

The camera cuts to the next scene of the music video. An extreme close up has been used to show Victoria Justice performing whilst she is sitting in the car. This conveys that this music video is really focusing on the performer and it is all about her affection for her friends brother.
The camera zooms in a little bit towards her best friend's brother and this shows that he is the type of guy Victoria is really after a lot.

Later on there is an extreme close up of Victoria sitting in the car still admiring the guy, she has feelings for her. Then closely her best friend's arrives in the car and taps her to get her attention. Victoria hugs her friend and then after as you look closely she quickly rolls her eyes in relief the fact, that her friend did not find out about her admiring her brother.

Later towards the end of the music video, the guy realises that Victoria has feelings for him and comes up to her to hold her hand. There is an over the shoulder shot between Victoria and her best friend's brother looking at each other in an emotional way. This will demonstrate the fact that, they have secured each other in a way to start an relationship between each other.

This music video is cutting to the beat. Due to the rhythm of the song and also to catch the audiences attention to the song. Most importantly based on cutting to beat it engages the viewer to listen to the music video a lot due to the beat of the song.


Lady Gaga - Telephpne ft. Beyoncé
This music video is interpretative. The reason being is that we didn't know who Lady Gaga was on the phone too and at first especially at the beginning of the music video nobody would know why Lady Gaga was sent to the prison place.

The conventions of this music video is lyric interpretation, because  there is an hidden meaning to this music video. For example if anyone watched this video for the first time, most people would think it was about Lady Gaga receiving phone calls from an annoying dude, while she is out in a club. Therefore it would show most people would interpret the music video by face value instead of the literal meaning especially for those that will watch it for the first time. However, there is a deeper meaning to the song. The actual meaning of the song is based on mind control used by the military.
Lady Gaga played a specific role of a mind controlled slave who was set to poison and kill her boyfriend.
Telephone is the continuation of the story where Lady Gaga goes to jail for her crime.

In terms of the techniques cutting to beat is used to clinch the great effect of the music video and it would catch the audiences eyes vastly.

At the beginning of the music video a close up shot has been used: To show Lady Gaga and the two security ladies. The security ladies taking Lady through the prison. The amount of product placement around is a lot!

Then later there is an close up shot of Lady Gaga on the telephone to a dude. This when the songs starts and it is set inside the prison.
After the camera cuts to an extreme close up of Lady Gaga walking through the corridor of the prison place not wearing clothes alongside other ladies.

As the music video continues playing there is an over shoulder shot from Lady Gaga's shoulder looking at the direction of Beyoncé. This camera shot has been used to show a conversation between them two.

Towards of the end of the music video there is medium shot of Lady Gaga and Beyoncé (driving) in the car. This camera shot has been used to capture these two at the same time that fact that, Lady Gaga has got away from that prison place. From there Beyoncé will drive far away.


The White Stripes - Fell In Love With A Girl
The style of this music video is animation. The reason being is that there is a retro feel about the music video, although it is going in a fast motion.

The convention for this music video is lyric interpretation, because the title of the song is named "Fell In Love With A Girl". The song may mention about falling in love with a girl however, the visual parts of the music video does not relate to the lyrics. This could be suggesting that there could be a more deeper meaning.

Loads of camera techniques has been used in this music video.

Firstly, there is an extreme close up of this brick model moving continuously to show the real effect of the brick model and to draw the consumers closely for those that are watching. Then there is another extreme close up of a brick model, which is a human face as you can tell by the lips.

There is use of camera movement such as: panning when some of the bricks are moving side to side and that forces the camera to follow the movement.

The camera continuously cuts very quickly to different scenes of the music video. The effect of this is that it is kind of a fast pace music video and therefore the use of cuts will keep the consumers on their toes what is going on whilst the music video is playing.



https://soundcloud.com/user-218290834/styles-conventions-and-techniques-1
Voice note

Powerpoint 29.2











Thursday, 13 October 2016

Assignment A: Television Advert analysis

Compare the Market/Compare the Meerkat
https://www.youtube.com/watch?v=M0mXUC0cUPg
About the advert there is meerkat that presents it, his name is Aleksandr Orlov.
In one of the scenes the meerkat is standing between two boards one says"FOR COURAGEOUS MEERKATS" and on the other one it says "FOR CHEAP CAR INSURANCE". This could suggest that people who drive can pay their car insurances for cheaper.











Form of Advert
The form of the advert is anti realist, because there is animated meerkat dressed wealthy. However, the setting makes it realistic, because it is set in a real life house and it looks very nice since the meerkat is rich and, also the meerkat uses the laptop on the screen it is showing The Go Compare website which relates to the advert.
There is also some scenes in the advert that the meerkat is speaking directly at the camera to give the audience full attention.

Style of Advert
The advert is surreal the fact, it is a meerkat presenting the advert. For those that drive and pay car insurances will think why there is animated animal in the advert. It is also humorous, because the meerkat is in the advert scene and it would kind of make some people laugh. Also what makes it a little funny is his accent it's a foreign one that would make the audience laugh.

Technical Codes
The props that are in the advert is the main one. The meerkat folding his arms looking posh and wealthy with the meerkat wearing his upper class robe. This could signify that he is rich and possibly has loads of stuff to himself, although he is a meerkat. Also you can also see the background of house is amazingly high class as well.
There are a lot of of close up shots especially at the beginning when the meerkat is presenting the advert. At that moment when the close up shot is introduced to the meerkat known as Aleksandr, the effect it would have on the consumers is that they will feel they are involved too and it will draw them ever so close to the TV advertisement.

The camera cuts to a medium shot of the meerkat and with the background of his house in place to see. The reason they have probably used this shot to catch the background of his house, because it's to maybe show further evidence that the meerkat is very prosperous as you can tell around the house. The stuff he has in his house you would not expect for those that are working class to have these things as such.


The camera then cuts from that scene to the meerkat looking at the laptop. As the camera shot approaches the laptop, it zooms in very slowly towards the laptop to show the full subject and attention of the laptop in detail. They have done this to show the audience that the meerkat has his own laptop and also his own website possibly for those who drive referring to car insurances payments. There is another example of another website for car insurances on the computer this time, to show how much drivers  need to save for their car insurances. So for instance, 'SAVE UP TO £300' with comparethemarket.com. This could signify that it would persuade the drivers to save up that amount of money in order to pay for their car insurances for cheap.










In terms of the lighting throughout the advert it is warm lighting. They have done this to create positivity and vibrance to the advert. Due to the fact, the meerkat is very high class and his house looks very exclusive, so the use of warm lighting will present the richness of the meerkat to make the scenery very interesting and obvious.


Selling Techniques
This advert is lifestyle appeal, because it will aspire the audience the fact, it is set in a real life house which looks high class. This could suggest that the meerkat is rich, although he is animal. The meerkat known as Aleksandr Orlov is basically an celebrity endorsement, because he has been in many different adverts relating to car insurances. Therefore the target audience will recognise him now and in the future.

Characteristics of Product
The whole point of this advert is trying to persuade the target audience that they can pay their car insurances for cheaper. Nowadays to pay insurances for your car is really expensive and it relates to a lifestyle situation. This would aim at target audience for those that drive.



Asda Christmas Advert 2012
https://www.youtube.com/watch?v=RHUFZSa7JNc
This advert is about a mother who weighed down all the festive preparations for Christmas. The mother was exhausted struggling to buy presents and tree, decorating the home, wrapping gifts, writing cards and cooking the festive feat. At the same time, the dad and the rest of the family were very much in the background being waited on and having fun.


Form of Advert
This advert is realist, because the advert is set in real life with real human beings. Another reason it is realist is that during the Christmas season everyone would be getting or decorating their Christmas trees. Also other general decorations for example, tinsels - as they are well known for decoration inside peoples houses and also outside as well, to create spark and enthusiasm.

Style of Advert
The advert humorous, because it is funny in certain scenes. So for instance, at the beginning of the advert the lady and her husband are looking at what tree to buy for their Christmas tree. The seller shows the lady a specific tree, but she doesn't like it and prefers another tree that is along the pile. Then her husband frowns his face and that could suggest that he is not really enjoying this and wants to get things done immediately and just go home. It is dramatically humorous in a sort of way, because when the mother organises Christmas preparations for the family she is stressed the fact, she is the only one doing the work most of the time. She also does it in a hurry as well so it can be perfect and done on time as well.

Technical Codes
For the opening scene there is an establishing shot involving the lady, her husband and the salesman who is carrying the Christmas tree, they are all surrounded by other trees. Looking towards the lady and her husband their body language is not open in terms of being excited, because they are standing outside in the cold with their hands in their pockets. Suggesting that the weather is extremely cold and it is winter time. On the top left hand corner there is the 'ASDA' logo in bright light green shadowing the scene. By doing this it further enhances the 'ASDA' advert and it would promote more people to go to ASDA shop there.

The camera cuts to a medium shot of the husband and his wife having trouble fitting their tree into their car. This type of camera shot has been used to show the subject of the wife and husband arguing with each other about tree fitting into the car. Clearly as the audience can see that they are both struggling to fit the tree into the car introduces stress and annoyance for both of them. The wife is trying ever so hard to push the tree into the car and the husband is also trying hard to close car door to make sure the tree can fit into the car perfectly.


















There is an immediate close up shot of the mother writing Christmas cards to her family, relatives and friends. Looking at her body language she seems extremely tired as she is getting ready for the Christmas festival and it also shows that she wants to be organised before Christmas Day. Then the scene cuts quickly when the mother is trying to feed her baby, although he is crying so that would strain her even more and this is done in a close up shot to show her emotions again. Then the camera cuts quickly with the mother licking the envelope to seal the Christmas card. She has definitely done a good job sealing the envelopes as you can see by the amount of envelopes she has sealed next to her, will convey that she has been the busiest in the family so far.






















Over the shoulder camera shot has been used show the conversation between the wife and the husband communicating with each other about where to place the Christmas tree. The camera cuts quickly between that scene when the wife is undecided what position to place the Christmas tree.
When the camera cuts to the husband he looks really fed up and you can tell by his face expression the fact that, his wife keeps on changing her mind for him to place the Christmas tree.















Later during the advert the mother is wrapping Christmas presents and then audience will notice that she is having a hard time wrapping up the presents. Then immediately in the same scene there is an immediate close up again of the mother looking troubled. The reason they have used this camera shot is to draw her emotions about that fact, she is frustrated about organising everything on time.


Then there is an establishing shot of the mother pushing the trolley and she is with her child. The mother has done loads of shopping for Christmas as we can see in her trolley, she also tells her child to hurry up as this could suggest that she wants to prepare instantly for Christmas once she gets home. They have used an establishing shot, because they wanted to get a camera shot of ASDA to show that they have been shopping in ASDA and to increase the advertisement in different ways.


As advert progresses later on after the mother's hard work of preparations for Christmas. One of her child shouts in joy "IT'S CHRISTMAS!" to show the excitement of the boy. There is a close up shot of the mother as she looks really tired as expected after her willingness to work really hard to arrange everything for Christmas on time.



She is still doing preparations on Christmas. So for example, there is a midshot of the mother laying down the tablecloth on the table as she is preparing for the Christmas dinner that will happen later on. The camera cuts quickly of an extreme close up of her peeling potatoes and they have used this shot to introduce the concentration she has whilst peeling the potatoes, although at that point we as the consumers don't see her face then. Her face eventually appears she looks tired as she woken up from her sleep and she is preparing food straight away and that would strain her a lot, but has to do it for the sake of her family.

















Then as she brings the lovely roasted turkey around the Christmas dinner table. The family are really happy about what she has achieved and they all could not wait to start eating. There is midshot of her serving the husband Christmas dinner. The husband looks really chuffed that she has considered him first. This shows that they are committed to each other and they would do anything for each other no matter what situation they go through, before anyone else. The camera cuts from the foods to the lady as she is about sit around the table. However, she has to sit down on the couch whilst the rest of the family are sitting on chairs. There is a close up shot of her husband looking down towards his wife giving that cheeky smile towards her, because she is sitting on the couch and from an audience perspective view it would feel that the mother is not getting enough praise and recognition despite the fact that, she prepared everything single handed. Also from that specific scene everyone including the husband are wearing crowns and she is not that could portray that she is not valued enough in the family, although she is the mother.
The camera cuts to a close up shot of the husband happily raising a toast to his wife for the hard work she has done and everyone also raised their glasses as well. Then the camera cuts to over the shoulder shot towards the wife as she looks pleased everyone recognised her performance as she made sure it was an successful Christmas for her and the family.







































As it is coming towards the end of the advert, there is a close up shot of the lady taking off her apron. The apron will signify that she has been busy cooking and serving her family most of the Christmas Day and it will also show that she has been the busiest person out of all on Christmas Day. So for her to take off the apron was real relief for her at that time she can now take a much needed rest. The camera slowly cuts to an establishing shot of the family just relaxing, with TV on and the Christmas tree in the scene. The camera slowly zooms in towards the family, this camera movement has been used to show the subject which is the family and in terms of the mother the only thing is on her mind now is to have a break after a long couple of weeks probably organising Christmas for the family. There is a close up shot of the mother taking a seat on the sofa with a glass of wine in her hand looking pleased with herself that her mission has finally paid off and she is getting what she deserves. The camera zooms out to catch the whole family on scene and then the husband cheekily says "What's for tea love?". The reason he said that is because his wife has been doing a lot of work today on Christmas Day and for the past few weeks without taking any significant breaks.
It says at the end the ASDA sign alongside the slogan which says "Christmas doesn't just happen by magic".














Selling Techniques
This advert is creating a memory of the product, because it is letting the audience know about how fun and enjoyable Christmas is. The good thing about Christmas is that it is the time you spend some much quality time with your family and eat as much Christmas dinner as you can. Also the advert involved ASDA shopping as it will further promote the shop and it will get more people to shop in ASDA since it is one of the top known retail stores in the UK. In the advert in most of the scenes the mother was doing all the work, whereas the rest of the family were just relaxing and doing their own thing. From there this shows that mothers in general do the most work in the family especially when it comes to shopping and cooking as they provide for the family more than fathers. There could some arguments that fathers do contribute a lot however, the mothers do the most work in terms of organisation and multi-tasking.

Characteristics of Product
ASDA is the UK's second largest supermarket behind Tesco with a market share of 16.9 percent versus Tesco's 30.5 percent is entering a new era. Since ASDA is the second largest supermarket in the UK from that advert it would convince more people to shop in ASDA as it is one of the best supermarkets.



One Child
https://www.youtube.com/watch?v=99pQ0KJfdoE
This advert is a documentary advert of 6.9 million of children under five that die every year from illnesses that we know how to prevent, such as diarrhoea and pneumonia. Nowadays in the 21st century this is hugely wrong.

Form of Advert
The form of the advert is documentary. The reason being is that it is an emotional advert and nobody especially children five years old should go through an awful experience like that. In terms of the audience the advert is telling us of ways to help these children.

Style of Advert
This advert is definitely dramatic, because in terms of the tone it is really low and emotional, because of the children that are suffering with diarrhoea and pneumonia. This is a real serious matter these children deserve to live better lives such as going to school, getting suitable jobs and then have a family than being awfully hurt.

Technical Codes
For the opening scene of the advert starts off with a close up shot of the little boy who is looking sad heavily due to the illness he has suffered, it could be diarrhoea or pneumonia. The little boy has a big fat plaster on the side of his head and looking at some parts of his body he is not in healthy condition at all. So for instance, his arms are very much skinny and that is a bad sign for a child in terms of growing up process. This camera shot has been introduced to draw the audience's attention straight away as this advert is creating emotion and upsetting one. Therefore that particular scene of the little boy would persuade us to help these children immediately.











An extreme close up of the little boy has been used to draw huge emotions towards the audience. This camera shot will show us that how much the little boy is suffering so much that he does not deserve to live a life like this at his age. We as the consumers will feel a lot of sympathy for the boy a lot! Also when the audience look into his eyes some of them might want to cry as well.

The camera slowly cuts to the next scene when there is another close up shot of another child that is lying down on bed. They have also used this camera shot to also create emotion as well. The child is lying down on bed, but he or she is not in good condition as you can look closely to the child's hand it is wrapped up by using a plaster. In terms of the setting and props the child is using the quilt to keep him or herself warm however, the quilt is not warm enough for the child especially the condition he or she is in. From an audience perspective view that child should be using a nice heavy warm quilt to keep him or herself warm. The environment around the child is not a good place to be in, so that would further enhance the awareness of the child.



Later on the advert starts to become positive in a sort of way, because one of the doctors that is part of the company 'SaveTheChildren' arrives helping out a child that has been utterly ill and the child is being assisted for help alongside his mother. This is done creating a over shoulder shot to show the consumers that for those children who are suffering with diarrhoea and pneumonia can be treated well and slowly become better. Also the setting looks very suitable where a child can get highly good treatment from the helper.




Then there is an extreme close up of the same child that has recently been treated. The helper is holding the child's hand and this could suggest that by the helper bonding with the child is a good sign in terms of having a good relationship and it will make the child happy.







There is an extreme close up of the boy who seems satisfied with the food he is eating. This shows that this child is being provided well and that is good.








There is a close up shot of this child that is in desperate need of help and he looks in bad condition in terms of his health.

It says 'NO CHILD BORN TO DIE'
'GIVE JUST £2 A MONTH'

This would appeal to the audiences thoughts and feelings and it would persuade the audience to give in £2.





Selling Techniques
This advert is creating emotional response due to the fact, these children are suffering badly and they must live a good life. This advert is basically telling us as the consumers that we must do something immediately before it gets worse for these children.

Characteristics of Product
This advert has a logo which is called SAVETHECHILDREN. Towards the end of the advert it has the number to ring them which is 08000353800 and to go on their email is savethechildren.org.uk. From there it would tell you more stuff about how to save these children from suffering from diarrhoea and pneumonia.



















Friday, 7 October 2016

29.1 Understanding the purposes of music videos

Introduction
The purpose of music videos is to promote the artists and promote brands. But it's mainly to promote the track. A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.

Promotion of a particular song
https://www.youtube.com/watch?v=T6CfVQqZ75o

The song I chose was Fuse ODG featuring Tiffany - Azonto. The music video is focusing on different people wearing masks showing off their dance moves. This way this music video will make people who listen to the song feel united and it would make them get heavily involved whether at home, outside public or many different places.
The message the music video is trying to portray is that people should not be afraid to take part in the dance movements.
There are a lot of close-up shots of the two people that are dancing to the moves in their all black clothing wearing masks. There is also different camera cuts when the dancers are showing off their dance moves to the public for example and there was another example when one of the dancers was doing the azonto dance in front of a man which he was quite pleased about it.
In terms of the setting it is set in a town. The use of colour it is under cold dark lighting, they have probably done this to achieve the real effect of Fuse and Tiffany dancing to the rhythm of the music.
There was one point during the course of the music video that Tiffany was dancing in front of many people. However, it was warm lighting then, the reason they have done this is to create a different scenery of the music video and to make it a little interesting. Probably they didn't want to show the music video under cold, dark lighting for longer periods of time to stop the music video from being boring in terms of miss-en-scene.
The song was released in the United Kingdom as a digital download on 29th September 2013. The song reached the highest point at number 30 on the UK singles chart and at number 38 on the Scottish singles chart. It was also charted in the Netherlands.














Azonto (fuse ODG song) (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Azonto_(Fuse_ODG_song) (Accessed: 26 September 2016).                             




Promotion of the artist's album
Another one on of the main purposes of making a music video is to promote the album. This can be achieved in many ways. For example the title of the album could be the same as one of the singles (this is called the title track). The album could feature clothing, sets and images that are used in a music video to help the audience attract the album and will eventually persuade them to buy it.
For example Fuse ODG featuring Tiffany - Azonto can link to promote the artists album, because more people will listen to the music video since it is in the album called 'TINA' which is also the name of the song itself. The music video 'Azonto' is ranked number 9 in the album.
On the album there is a extreme close up shot of Fuse wearing his black snapback and in white writing it says on his snapback TINA representing the name of the album. It has the name TINA on the album and underneath it says what it stands for which says 'THIS IS NEW AFRICA'. Also Fuse is wearing a smart shirt in bright colours to make the appearance of the album attractive for the audience.
The album was first released on 31st October 2014. It was a financial success, peaking at number 7 on the UK singles chart. "Azonto was released as the second single from the album.
The "Azonto song has 1,187,082 views on youtube this shows that the music video has vastly become popular amongst the audience since it was first released in 2013.




ODG, F. (2016) ‘Tina (album)’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/Tina_(album) (Accessed: 30 September 2016).


Promotion of the Artist
The song - FUSE ODG - Dangerous Love ft. Sean Paul can promote Fuse ODG as the artist, because the song is set in Ghana with many girls involved, but there is also some men involved however, mostly it is girls. This could draw more ladies to listen to Fuse since the song is called Dangerous Love and when you mention anything about love girls draw in more and more. (refers to boys and men).
Fuse is showing his dance movements and that would definitely promote the artist around the world and especially Ghana. The reason it would promote the artist more in Ghana, because the music video was set in Ghana, Fuse may be well known already in Ghana, but it will promote him even more. The reason being is because more people in Ghana will tell other people that may not know about Fuse and then eventually more and more audiences around the world will find out about the artist and would want to listen to his music videos.
The song Dangerous Love ft. Sean Paul was released in the United Kingdom as a digital download on 18th May 2014. The song has peaked to number 3 on the UK Singles Chart, number 4 on the Scottish Singles Chart and number 55 on the Irish Singles Chart. "Dangerous Love" was nominated for Best Song at at the MOBO Awards 2014, following his win in 2013 for Best African Act.
https://www.youtube.com/watch?v=3cdpbjfV4e4














Promotion of and synergy with another media product
https://www.youtube.com/watch?v=GK-FsdSMeno
The song I have chosen to talk about is called the 50 Cent - 'Big Rich Town'. This song promotes synergy with another media product, so for example this song introduces the very first TV series of 'Power' and it was first premiered on 7th June 2014. The episodes continued until 28th September 2016 - 28 episodes of power have aired, concluding the third season. The reason they have possibly chosen this song as the intro of the TV series, because the TV series 'Power' is set in United States and when the audience think of United States most of them think about New York. New York is a well known city in the United States and it is very busy as well. Everyone would want to go to New York just to explore the town.
Also the opening introduction of 'Power' introduces a mirror image movement of the town which is set in cold, black,  and dark lighting to signify the genre of the film which is a crime drama. Also the illustrator has used black to signify death, fear and mystery to the TV series to grab the consumers attention and to let them ponder what the episodes could bring in the near future of excitement as well as danger.
As the intro continues there is use of iconography involving the rings. There is a extreme close up shot of the rings and the reason they have done this is to catch the audiences eye that the rings could symbolise something huge to the series. So for instance, the main character in the TV series is an actor called Omar Hardwick and he is playing the character James "Ghost" St. Patrick he is married in the TV series, to actress called Naturi Naughton. (Tasha St. Patrick). The audience will know when watching the TV series that the two main characters are very secure together and nothing will break them apart. However, James "Ghost" St. Patrick relationship with his wife is not as smooth than everyone would have thought, because he is also in a relationship with an agent called Lela Loren known as (Angela) in the TV series. That would suggest that James is not showing 100% commitment towards his wife Tasha and he is basically living a double life with two ladies.
The use of handcuffs, guns and money (which all appeared as close - up shots) will further enhance the TV series genre which is a crime drama. Because 'Power' involves drug dealings as well that would raise further danger to the TV series and it will make the episodes more entertaining for the consumers to watch.
https://www.youtube.com/watch?v=TGLwbMX0o5Y
Power (TV series) (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Power_(TV_series) (Accessed: 1 October 2016).



























Increasing the income for the record company

Katy Perry started her record label in 2014 and named it  Metamorphosis Music. She has signed her first male artist known as Ferras. He is described as a talent who has and a unique and lyrical way of communicating his point of view of his life that makes you feel connected to every note when you listen.
The first album that appeared on the record label was called "Legends Never Die" which Ferras and Katie Perry performed as a duet. The song alongside four other songs were released on ITunes to distribute the media products for the audience so they can listen to it. From there Metamorphosis Music as a record company would have gained loads of income, because Ferras and Katie Perry performed that particular song it has sent messages around the world, from an audience point of view it would persuade them to buy the album and the fact, the song has been first published the record company would be benefiting a lot in terms of money.
Metamorphosis Music record company is owned by Capitol Records.














https://www.youtube.com/watch?v=mWQ8k7ju1Dc

Grow, K. (2014) Katy Perry launches new label metamorphosis music. Available at: http://www.rollingstone.com/music/news/katy-perry-launches-new-label-metamorphosis-music-signs-ferras-20140617 (Accessed: 3 October 2016).
Ferras (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Ferras (Accessed: 3 October 2016).
Metamorphosis music (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Metamorphosis_Music (Accessed: 3 October 2016).

Increasing the range of media artist active in

The artist I am going to talk about is Jaden Smith. He is an an American actor and rapper. He acted in 2008 in the remake of The Day the Earth Stood Still and the 2010 remake of the Karate Kid. He was also in the film of "After Earth" with his dad.
Jaden Smith started rapping alongside Canadian Justin Bieber in the song "Never Say Never". October 2012, Jaden released his first mixtape, "The Cool Safe". Based on the song "Never Say Never" it was also used as the theme song for Karate Kid, which Jaden Smith was in.
This is showing that Jaden Smith is breaking the media industry, because he may be an establish actor, but he can also rap as well. For example he rapped alongside Justin Bieber for the song "Never Say Never" and he also released his first mixtape.
So he is basically showing the world that he can do different things in the media industry and in terms of the audience he would be easily noticed. He will even get more fans than expected due to his increase range of media.











https://www.youtube.com/watch?v=_Z5-P9v3F8w

Never say never (Justin Bieber song) (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Never_Say_Never_(Justin_Bieber_song) (Accessed: 4 October 2016).

Jaden Smith (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Jaden_Smith (Accessed: 4 October 2016).



Conclusion
Music videos are used to promote products, which is anything from a single track to the company selling themselves. It warrants popularity to rise and sell more.

Lloyd