Lloyd Level 3 Media: 29.2 Styles, conventions and techniques of music videos assignment

Unit number and title: Unit 29: Music Video Production

Task 2: Styles, conventions and techniques worksheet

(A)
Lyric interpretation - Exploring the meaning of songs from every genre of music. The effect it would have on the audience is that it would make them think about the deeper meaning of a specific song, because the song may not be obvious than they would initially think.

Extending or consolidating song's meaning - It is when you use symbolism and things in the setting of the music video to further push the meaning of the song or to add more of a meaning to a song or just bring the lyrics into a visual explanation. The effect it would have on the audience is that with the visual items around the music video they will have to interpret it very hard which is similar to lyric interpretation.

Focus on performer - To convey a sense of the in-concert experience. The effect this would have on the audience is that it would bring emotions towards them and it would kind of feel as if they are involved.

Lighting for mood - To be able to see everything. In terms of the audience lighting for mood could inject a certain mood towards the audience depending on the music video. It also gives the audience a feeling of normalcy.

Allusion - In music videos it is a convention that is related to the styles of referencing or pastiche. It could be fairly obvious or totally cautious. The effect it would have on the audience is that it would make them paint a vivid impression in a specific music video.

(B)

Chroma Key