29.2 Styles, conventions and techniques of music videos
Victoria Justice - Best Friend's Brother
This music video is illustrative, because the lyrics and the visual parts of the song relate to each other really well. The whole purpose of the song is about the singer Justice Victoria dreaming of attracting her best friend's brother, while her best friend is unaware about the attraction. Also whilst Justice is singing she mentions about the appeal she has for her best friend's brother continuously, but she does not want her friend to know about her attraction towards her brother. That is why this music video is illustrative.
The conventions for this music video is that video focuses on the performer for most of the time. This shows that it is showing the affection of the performer based on having feelings for her best friend's brother.
Many techniques have been used in this music video to present the ways the video has been constructed.
Firstly, the camera shot that has been used to open up the scenery of the music video is bird's eye view. This has been used to catch all of the people that are in the living room chilling as well as the two other people who are standing by the door. This also confirms that the music video will be set around the house.
A close up shot, then has been used to begin the song with Victoria and her best friend both in the bedroom (best friend's bedroom) just writing some stuff on the paper and looking at books respectively. Then after Justice quickly leaves her friend's bedroom and, then there is another birds eye view shot of the three boys including her best friend's brother.
As the music video goes on: Victoria Justice slides into the living room holding a wooden spoon singing to her best friend's brother, this is done by using a medium close up shot. This presents that this is the beginning of feelings that Victoria has for her friend's brother.
The camera cuts to the next scene of the music video. An extreme close up has been used to show Victoria Justice performing whilst she is sitting in the car. This conveys that this music video is really focusing on the performer and it is all about her affection for her friends brother.
The camera zooms in a little bit towards her best friend's brother and this shows that he is the type of guy Victoria is really after a lot.
Later on there is an extreme close up of Victoria sitting in the car still admiring the guy, she has feelings for her. Then closely her best friend's arrives in the car and taps her to get her attention. Victoria hugs her friend and then after as you look closely she quickly rolls her eyes in relief the fact, that her friend did not find out about her admiring her brother.
Later towards the end of the music video, the guy realises that Victoria has feelings for him and comes up to her to hold her hand. There is an over the shoulder shot between Victoria and her best friend's brother looking at each other in an emotional way. This will demonstrate the fact that, they have secured each other in a way to start an relationship between each other.
This music video is cutting to the beat. Due to the rhythm of the song and also to catch the audiences attention to the song. Most importantly based on cutting to beat it engages the viewer to listen to the music video a lot due to the beat of the song.
Lady Gaga - Telephpne ft. Beyoncé
This music video is interpretative. The reason being is that we didn't know who Lady Gaga was on the phone too and at first especially at the beginning of the music video nobody would know why Lady Gaga was sent to the prison place.
The conventions of this music video is lyric interpretation, because there is an hidden meaning to this music video. For example if anyone watched this video for the first time, most people would think it was about Lady Gaga receiving phone calls from an annoying dude, while she is out in a club. Therefore it would show most people would interpret the music video by face value instead of the literal meaning especially for those that will watch it for the first time. However, there is a deeper meaning to the song. The actual meaning of the song is based on mind control used by the military.
Lady Gaga played a specific role of a mind controlled slave who was set to poison and kill her boyfriend.
Telephone is the continuation of the story where Lady Gaga goes to jail for her crime.
In terms of the techniques cutting to beat is used to clinch the great effect of the music video and it would catch the audiences eyes vastly.
At the beginning of the music video a close up shot has been used: To show Lady Gaga and the two security ladies. The security ladies taking Lady through the prison. The amount of product placement around is a lot!
Then later there is an close up shot of Lady Gaga on the telephone to a dude. This when the songs starts and it is set inside the prison.
After the camera cuts to an extreme close up of Lady Gaga walking through the corridor of the prison place not wearing clothes alongside other ladies.
As the music video continues playing there is an over shoulder shot from Lady Gaga's shoulder looking at the direction of Beyoncé. This camera shot has been used to show a conversation between them two.
Towards of the end of the music video there is medium shot of Lady Gaga and Beyoncé (driving) in the car. This camera shot has been used to capture these two at the same time that fact that, Lady Gaga has got away from that prison place. From there Beyoncé will drive far away.
The White Stripes - Fell In Love With A Girl
The style of this music video is animation. The reason being is that there is a retro feel about the music video, although it is going in a fast motion.
The convention for this music video is lyric interpretation, because the title of the song is named "Fell In Love With A Girl". The song may mention about falling in love with a girl however, the visual parts of the music video does not relate to the lyrics. This could be suggesting that there could be a more deeper meaning.
Loads of camera techniques has been used in this music video.
Firstly, there is an extreme close up of this brick model moving continuously to show the real effect of the brick model and to draw the consumers closely for those that are watching. Then there is another extreme close up of a brick model, which is a human face as you can tell by the lips.
There is use of camera movement such as: panning when some of the bricks are moving side to side and that forces the camera to follow the movement.
The camera continuously cuts very quickly to different scenes of the music video. The effect of this is that it is kind of a fast pace music video and therefore the use of cuts will keep the consumers on their toes what is going on whilst the music video is playing.
https://soundcloud.com/user-218290834/styles-conventions-and-techniques-1
Voice note
Powerpoint 29.2
The conventions for this music video is that video focuses on the performer for most of the time. This shows that it is showing the affection of the performer based on having feelings for her best friend's brother.
Many techniques have been used in this music video to present the ways the video has been constructed.
Firstly, the camera shot that has been used to open up the scenery of the music video is bird's eye view. This has been used to catch all of the people that are in the living room chilling as well as the two other people who are standing by the door. This also confirms that the music video will be set around the house.
A close up shot, then has been used to begin the song with Victoria and her best friend both in the bedroom (best friend's bedroom) just writing some stuff on the paper and looking at books respectively. Then after Justice quickly leaves her friend's bedroom and, then there is another birds eye view shot of the three boys including her best friend's brother.
As the music video goes on: Victoria Justice slides into the living room holding a wooden spoon singing to her best friend's brother, this is done by using a medium close up shot. This presents that this is the beginning of feelings that Victoria has for her friend's brother.
The camera cuts to the next scene of the music video. An extreme close up has been used to show Victoria Justice performing whilst she is sitting in the car. This conveys that this music video is really focusing on the performer and it is all about her affection for her friends brother.
The camera zooms in a little bit towards her best friend's brother and this shows that he is the type of guy Victoria is really after a lot.
Later on there is an extreme close up of Victoria sitting in the car still admiring the guy, she has feelings for her. Then closely her best friend's arrives in the car and taps her to get her attention. Victoria hugs her friend and then after as you look closely she quickly rolls her eyes in relief the fact, that her friend did not find out about her admiring her brother.
Later towards the end of the music video, the guy realises that Victoria has feelings for him and comes up to her to hold her hand. There is an over the shoulder shot between Victoria and her best friend's brother looking at each other in an emotional way. This will demonstrate the fact that, they have secured each other in a way to start an relationship between each other.
This music video is cutting to the beat. Due to the rhythm of the song and also to catch the audiences attention to the song. Most importantly based on cutting to beat it engages the viewer to listen to the music video a lot due to the beat of the song.
Lady Gaga - Telephpne ft. Beyoncé
This music video is interpretative. The reason being is that we didn't know who Lady Gaga was on the phone too and at first especially at the beginning of the music video nobody would know why Lady Gaga was sent to the prison place.
The conventions of this music video is lyric interpretation, because there is an hidden meaning to this music video. For example if anyone watched this video for the first time, most people would think it was about Lady Gaga receiving phone calls from an annoying dude, while she is out in a club. Therefore it would show most people would interpret the music video by face value instead of the literal meaning especially for those that will watch it for the first time. However, there is a deeper meaning to the song. The actual meaning of the song is based on mind control used by the military.
Lady Gaga played a specific role of a mind controlled slave who was set to poison and kill her boyfriend.
Telephone is the continuation of the story where Lady Gaga goes to jail for her crime.
In terms of the techniques cutting to beat is used to clinch the great effect of the music video and it would catch the audiences eyes vastly.
At the beginning of the music video a close up shot has been used: To show Lady Gaga and the two security ladies. The security ladies taking Lady through the prison. The amount of product placement around is a lot!
Then later there is an close up shot of Lady Gaga on the telephone to a dude. This when the songs starts and it is set inside the prison.
After the camera cuts to an extreme close up of Lady Gaga walking through the corridor of the prison place not wearing clothes alongside other ladies.
As the music video continues playing there is an over shoulder shot from Lady Gaga's shoulder looking at the direction of Beyoncé. This camera shot has been used to show a conversation between them two.
Towards of the end of the music video there is medium shot of Lady Gaga and Beyoncé (driving) in the car. This camera shot has been used to capture these two at the same time that fact that, Lady Gaga has got away from that prison place. From there Beyoncé will drive far away.
The White Stripes - Fell In Love With A Girl
The style of this music video is animation. The reason being is that there is a retro feel about the music video, although it is going in a fast motion.
The convention for this music video is lyric interpretation, because the title of the song is named "Fell In Love With A Girl". The song may mention about falling in love with a girl however, the visual parts of the music video does not relate to the lyrics. This could be suggesting that there could be a more deeper meaning.
Loads of camera techniques has been used in this music video.
Firstly, there is an extreme close up of this brick model moving continuously to show the real effect of the brick model and to draw the consumers closely for those that are watching. Then there is another extreme close up of a brick model, which is a human face as you can tell by the lips.
There is use of camera movement such as: panning when some of the bricks are moving side to side and that forces the camera to follow the movement.
The camera continuously cuts very quickly to different scenes of the music video. The effect of this is that it is kind of a fast pace music video and therefore the use of cuts will keep the consumers on their toes what is going on whilst the music video is playing.
https://soundcloud.com/user-218290834/styles-conventions-and-techniques-1
Voice note
Powerpoint 29.2
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