Client: IPhone 8 Infinity a new product from the Apple Cooperation focused on new features and designs which is set apart from the previous models and other phones on the market.
Purpose of Campaign: The IPhone 8 Infinity will be selling a product, as well as information and maybe special offers in terms of the price offer of the product alongside deals such as minutes of text and calls and the usage of data. The IPhone 8 Infinity would definitely be selling a product, because people would be interested to buy the product if it was radio advertised appropriately for example. This product could appeal to those who own an IPhone or others who own other phones. The use of information in terms of the design and quality of the phone that is something the consumers would want to know about the product.
Unique Selling Point: The IPhone 8 Infinity is a phone product from the Apple company. The reason this IPhone stands out to any other IPhone is because it has the largest storage space than any other IPhone, so that is helpful so that the audience would be able to save loads of photos, videos and also download more apps to retrieve on their IPhone 8 Infinity. The battery life will be better comparing to other IPhones. That is very useful for the consumers, because they would be able to use the product for longer and also nowadays people are carrying their chargers so the fact more battery life will be introduced to the IPhone 8 Infinity would make less people carry their chargers. So that is the reason I think that this product stands out above other IPhones.
Placement: One potential radio station that I could use to advertise my IPhone 8 Infinity is called iHeartRadio. This type of radio advert although music is played through that radio, however this radio station is also used to advertise mobile phones especially IPhones. So I thought iHeartRadio would be a good radio station to advertise my IPhone 8 Infinity, because teenagers as well as adults tend to listen to music and promotions on that specific radio station, and I also thought that it would catch the consumers attention if I was to advertise my product on this radio station. My target audience for my advertisement of my product will refer to teenagers and adults that love IPhones. If I was to organise to advertise my product on radio, I would probably do it during day time. The reason being is that my target audience would be listening to this radio station during the day time and that would increase more listeners for the sake of my product. I will have to also take in mind that adults and teenagers are always busy during the day, so I will have to carefully consider when to advertise my product on the radio.
Production Roles: Radio commercial producers create radio advertising in response to clients briefs and station promotions for radio stations. This brings together high-level radio production skills with an understanding of the creative potential of radio and audio content to market and sell products and services. Radio Commercial Producers may manage client briefings, generate and pitch ideas, and write scripts or work with writers. They may cast actors and voiceovers, select music, and organise and run recording sessions. They may also edit and produce finished commercials and other advertising materials.
Broadcast Assistants work in both speech-based and music radio, offering practical support to Producers and Presenters. They carry out a wide range of key administrative tasks to ensure the smooth running of live and recorded radio programmes, and may also help with research, planning and production. This job title is mainly used within the BBC entry-level roles. It is not often used in commercial radio where where the job title Producer is broader and may apply to a range of roles at different levels, and where a Broadcast Assistant's duties are shared between Producers, Presenters and others. The work is mostly produced in the office and studio bases, but can include work on location. Broadcast Assistant's must be aware of the characteristics of the target audience. They must deal with correspondence and queries. They are expected to retrieve information for research purposes and must ensure that it is correct.
Actors interpret others' words in order to bring a script to life, and to put flesh and blood on the characters they portray. Theirs is the public face of a production, representing many others' work and efforts. It is rare for the public to see the Scriptwriter, the Producer, or the Director - their perception is based on what the Actors portray on screen. They usually work across television, theatre, film and radio, each requiring some specific skills. Some may also work as models or provide voice-overs for commercials, documentaries, talking books, dubbed foreign language films and others. For some roles, they carry out large research, for others their character is moulded and developed during rehearsals. They work with the Director to create believable, natural characters based and built on the Scriptwriter's words.
Radio Traffic Managers work only in commercial radio and are responsible for scheduling advertising and promotions in line with the station's business strategy, aiming to maximise revenue.
They run traffic teams, the purpose of which is to schedule commercial airtime and station promotions. The teams also produce data analysing the effectiveness of campaigns for the sales team and clients. Juggling competing demands is highly-pressurised work. Radio Traffic Managers must be able to prioritise to meet tight deadlines.
They work closely with colleagues in sales and marketing, sponsorship, promotions, events, publicity and programming. They handle bookings and communicate availability to the sales team. It is also their responsibility to make sure that all commercial activity is delivered to the clients and agencies with pleasure.
They must be responsible for ensuring that all broadcast material obeys with the law, regulation and industry codes. The material must meet the station's audio quality guidelines and all music must be correctly reported within the terms of the station's music licences.
On a personal level the one I will be able to possess will be voice acting (Actors). The reason being is that my voice is going to heard in the radio advert and part of my job is create a decent script that would make my radio commercial extremely good for the producers and also for my target audience.
Budget: Some of the equipment I am going to use they do cost money, but when I am coming to use the equipment I wouldn't necessarily have to pay to use them, because the college will provide me with the equipment to use to advertise my radio commercial. I would have to also think about the cost of scheduling and billing although the college will provide me with it, so no cost is included in that situation. I will also have to think the cost of money in terms of when I am going to advertise my radio commercial, because for example if I was to advertise in the morning and evening drive times that would be more expensive than midnight or early in the morning. However, since I am a college student no funds are included since I am likely going to produce my radio commercial in college and the teachers will help me with my production. In theory the voice actors, would cost money, but since I am going to do my radio commercial in college I wouldn't have to for anything since I am a college student.
Unique Selling Point: The IPhone 8 Infinity is a phone product from the Apple company. The reason this IPhone stands out to any other IPhone is because it has the largest storage space than any other IPhone, so that is helpful so that the audience would be able to save loads of photos, videos and also download more apps to retrieve on their IPhone 8 Infinity. The battery life will be better comparing to other IPhones. That is very useful for the consumers, because they would be able to use the product for longer and also nowadays people are carrying their chargers so the fact more battery life will be introduced to the IPhone 8 Infinity would make less people carry their chargers. So that is the reason I think that this product stands out above other IPhones.
Placement: One potential radio station that I could use to advertise my IPhone 8 Infinity is called iHeartRadio. This type of radio advert although music is played through that radio, however this radio station is also used to advertise mobile phones especially IPhones. So I thought iHeartRadio would be a good radio station to advertise my IPhone 8 Infinity, because teenagers as well as adults tend to listen to music and promotions on that specific radio station, and I also thought that it would catch the consumers attention if I was to advertise my product on this radio station. My target audience for my advertisement of my product will refer to teenagers and adults that love IPhones. If I was to organise to advertise my product on radio, I would probably do it during day time. The reason being is that my target audience would be listening to this radio station during the day time and that would increase more listeners for the sake of my product. I will have to also take in mind that adults and teenagers are always busy during the day, so I will have to carefully consider when to advertise my product on the radio.
Production Roles: Radio commercial producers create radio advertising in response to clients briefs and station promotions for radio stations. This brings together high-level radio production skills with an understanding of the creative potential of radio and audio content to market and sell products and services. Radio Commercial Producers may manage client briefings, generate and pitch ideas, and write scripts or work with writers. They may cast actors and voiceovers, select music, and organise and run recording sessions. They may also edit and produce finished commercials and other advertising materials.
Broadcast Assistants work in both speech-based and music radio, offering practical support to Producers and Presenters. They carry out a wide range of key administrative tasks to ensure the smooth running of live and recorded radio programmes, and may also help with research, planning and production. This job title is mainly used within the BBC entry-level roles. It is not often used in commercial radio where where the job title Producer is broader and may apply to a range of roles at different levels, and where a Broadcast Assistant's duties are shared between Producers, Presenters and others. The work is mostly produced in the office and studio bases, but can include work on location. Broadcast Assistant's must be aware of the characteristics of the target audience. They must deal with correspondence and queries. They are expected to retrieve information for research purposes and must ensure that it is correct.
Actors interpret others' words in order to bring a script to life, and to put flesh and blood on the characters they portray. Theirs is the public face of a production, representing many others' work and efforts. It is rare for the public to see the Scriptwriter, the Producer, or the Director - their perception is based on what the Actors portray on screen. They usually work across television, theatre, film and radio, each requiring some specific skills. Some may also work as models or provide voice-overs for commercials, documentaries, talking books, dubbed foreign language films and others. For some roles, they carry out large research, for others their character is moulded and developed during rehearsals. They work with the Director to create believable, natural characters based and built on the Scriptwriter's words.
Radio Traffic Managers work only in commercial radio and are responsible for scheduling advertising and promotions in line with the station's business strategy, aiming to maximise revenue.
They run traffic teams, the purpose of which is to schedule commercial airtime and station promotions. The teams also produce data analysing the effectiveness of campaigns for the sales team and clients. Juggling competing demands is highly-pressurised work. Radio Traffic Managers must be able to prioritise to meet tight deadlines.
They work closely with colleagues in sales and marketing, sponsorship, promotions, events, publicity and programming. They handle bookings and communicate availability to the sales team. It is also their responsibility to make sure that all commercial activity is delivered to the clients and agencies with pleasure.
They must be responsible for ensuring that all broadcast material obeys with the law, regulation and industry codes. The material must meet the station's audio quality guidelines and all music must be correctly reported within the terms of the station's music licences.
On a personal level the one I will be able to possess will be voice acting (Actors). The reason being is that my voice is going to heard in the radio advert and part of my job is create a decent script that would make my radio commercial extremely good for the producers and also for my target audience.
Budget: Some of the equipment I am going to use they do cost money, but when I am coming to use the equipment I wouldn't necessarily have to pay to use them, because the college will provide me with the equipment to use to advertise my radio commercial. I would have to also think about the cost of scheduling and billing although the college will provide me with it, so no cost is included in that situation. I will also have to think the cost of money in terms of when I am going to advertise my radio commercial, because for example if I was to advertise in the morning and evening drive times that would be more expensive than midnight or early in the morning. However, since I am a college student no funds are included since I am likely going to produce my radio commercial in college and the teachers will help me with my production. In theory the voice actors, would cost money, but since I am going to do my radio commercial in college I wouldn't have to for anything since I am a college student.
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