Analysing Two Radio Adverts
Lemsip: Cupboard
Content:
The content of this advert tell us as the audience that first of all, the husband is suffering from an chest infection. He then asks his wife if there is any chest infection medicine to help get rid off his chest infection. Then his wife tells him that the Lemsip is in the cupboard. After that, the husband starts to have doubts thinking that it might be a different type of medicine to the infection he is suffering from. But his wife repeatedly says that it is lemsip multi-relief and that type of medicine helps to get rid of all the symptoms at once. Then this radio advert further tells us that it is an effective medicine that helps to relieve multiple cold and flu symptoms in one go, and it also conveys to us that we should try lemsip multi cold relief the most complete cold and flu remedy.
Style:
The style of this radio advert, I will say it is simple, and with some factual information as well. Firstly, the reason it is a simple advert is because relating to the content of the radio advert it was referring to the man suffering from an chest infection and his wife offers his help, when he was in need of it. The man's wife mentions to him that there is lemsip multi-relief in the cupboard. From that particular moment from an audience perspective view most of them would know what is lemsip - due to it being a popular medicine to cure cold and flu symptoms. Certain parts of this radio advert I will say it is factual, the reason being is that when the husband says "Great what if it's favoury chesky ache" and then his wife mentions"still lemsip multi relief, it helps you release symptoms all at once". There was another factual information at the end of the radio advert when there was a voiceover talking about the lemsip multi cold relief being the most complete cold and flu remedy. This demonstrates that the use of factual information could help the consumers consider to buy lemsip multi relief in the future if they are likely to be sick and therefore need a good medicine to help them make a significant recovery.
Purpose:
The main purpose of this radio commercial is very informational, because this advert has mentioned a lot of things about the Lemsip Multi Relief medicine, in terms recovering from cold and flu symptoms. From there the audience would feel satisfied about this specific product and the product would introduce a lot of awareness around the world possibly.
Use of voiceover:
The use of voiceovers are used in this radio advert, to add a narrative to the radio advert, so the audience understand the radio ad clearly. This kind of voiceover it is very conversational between the husband and the wife roughly discussing about the Lemsip Multi Relief medicine which cures the cold and flu illnesses people suffer from. The fact it is conversational would help the audience listen to the radio advert with real interest and also that sort of conversational voiceover would be a perfect example if someone was suffering from a chest infection. In addition, as you would notice the way this conversational voiceover is presented it would be expected in a normal life situation when someone is usually unwell.
Use of sound bed:
There were some sound effects in the background, but not significantly. Firstly there was noises of someone in the radio advert stirring the cuppa, as you could hear the spoon rattling on to the cup. That is a perfect example if someone was suffering from a chest infection, that person would usually drink coffee or tea to keep themselves warm. Also during the radio commercial, the husband was sniffing a lot to demonstrate that has been extremely ill and from that type of situation he could probably be suffering from more than one symptom, because the fact he was sniffing could suggest that he has a flu as well as a chest infection. Lastly, another sound effect was heard during the radio advert, when the wife tells her husband that there is Lemsip Multi Relief and then after she tells him that it gets rid off all symptoms at once, he then opens the little box packet. As he was opening it when he mentions "Oh we got Lemsip ooh". From that particular line in the radio commercial the noise of the Lemsip box packet was heard and that shows that he was opening it to take some in order to make a speedy recovery from his illness.
Persuasive techniques:
The persuasive techniques of this product is that the fact it is a medicine that helps with your health conditions. This would convince the audience to listen to the radio advert and then after eventually buy the product. Lemsip Multi Relief is the type of medicine that gets rid off all symptoms at once, so therefore that would massively help in such a way for those are suffering from cold and flu illnesses. Also, the fact Lemsip is one of the top known medicines for cold and flu illnesses would increase the income of the product.
Subway: Immortal
Content:
The content of this second radio advert I am going to analyse is about Subway Singapore recently launched Multigrain bread as a healthier alternative. Firstly, the radio adverts mentions "You want to be a mortal, to be mortal you need to be a hero (mortal also known as living human forever). To be a hero you need to save that cute little kitten. To save that, you need to climb a tree." Then halfway through the radio advert it mentions that "To climb a tree you need to be fit, to be fit you need to choose subways fresh fit subs with a new multi grained bread." From there they have introduced the multi grained bread sub for a healthier choice and it is also packed with nutrients and, therefore it will give someone the fitness that person needs to save the kitten. Lastly it says that "To be the hero you need to be a mortal. It all starts with a new multi grain bread in Subway eat fresh!" That would demonstrate that multi grain bread is the flourishing choice in terms of keeping fit and having a good diet.
Style:
The style of this radio advert, I will say it is somehow surreal (strange) at the beginning of the radio advert, because the voiceover mentions "You want to be a mortal, to be mortal you need to be a hero. To be a hero you need to save that cute little kitten. To save that kitten, you need to climb a tree....." Relating to these quotes at the beginning of the radio advert, maybe some people will probably think what's going on thats got nothing to do with the title of the radio advert which is Subway Immortal. The fact the voiceover is mentioning heroes, mortals and kittens will probably make the audience ponder about the radio advert at the beginning. This radio advert would also be memorable to the consumers, because the fact they have mentioned about saving a kitten from a tree you will need to be fit to do that and that is relating to the fresh fit subs with new multi grained breads.
Purpose:
The purpose of this specific radio commercial is to firstly, raise brand awareness of Subway, despite the fact they have introduced a fresh fit new sub multi grained bread. The reason it is probably raising brand awareness is that Subway wants to maintain their best fast food restaurant franchise status in the world, so hence they have probably introduced a new fresh sub to draw the audience's attention to consider Subway more. Another purpose for this radio commercial could also be informative as well, because the radio advert provided appropriate information about the new fresh sub and it also mentioned it is packed with nutrients as well. So from there that would present the fact they have provided efficient nutrients to the multi grained bread sub and that would definitely draw the audience in and eventually buy that type of sub sandwich from Subway for a healthy lifestyle.
Use of voice:
The use of voiceover in this radio advert I will say the style of this voiceover is like direct address of the listener, because it feels like the person who is speaking on the radio advert is talking to us. There is further evidence of this when the person who presents the start of this radio advert mentions "You want to be a mortal to be mortal you need to be a hero". From that first line in the radio advert there is use of direct address and therefore that would definitely draw the audience into the radio advert and it also feels that they are heavily involved by listening. In the voiceover the use of the word 'you' was heavily used in this radio advert and that demonstrates that it felt like a conversation in a sort of way between the person who is speaking in the radio advert and the audience who are listening, although it doesn't feel much like a proper conversation, the fact the voiceover is from the radio commercial.
Use of sound bed:
There are different use of sound sting effects in this radio advert. Firstly, as soon as it mentions "You want be a mortal, to be mortal you need to be a hero". There was cheering noises in the background to demonstrate the hero effect relating to the radio commercial. Secondly, as soon as it mentions "To be a hero you need to save that cute little kitten". Then there was a sound effect of the kitten making the 'MEOW' noise to convey that it was a kitten. Thirdly, when the voiceover mentions "To save that kitten, you need to climb a tree". The use of sound effect that was presented in that situation was the leaves whooshing away in the wind whilst on the trees or maybe some of them could have been floating away slowly. Furthermore, the sounds in the background continued when the voiceover mentions yet again "To climb a tree you need to be fit". The use of the sound effect was a whistle blowing and that would relate to fitness, because whistles are used a lot during physical activities. Overall all of these sound effects were very effective in this radio commercial to add creativity and flair, although there was a voiceover to tell the narrative of the radio advert, but the use of sound bed made this radio advert really interesting in a sort of way.
Persuasive techniques:
The persuasive techniques of this radio commercial is that one of the main benefits about this radio advert relating to the consumers is that they can try out a fresh new sub. Furthermore, the fact it is a healthy choice could sway towards the audience and therefore they could end up buying that particular sub sandwich more frequently. There are people out there today who like to keep themselves fit and live a healthy lifestyle, so the multi grained bread sub would be the perfect example for those sort of people to have. Lastly, the fact they have introduced a fresh new sub sandwich would convince the consumers to go to Subway more frequently and from there Subway as a fast food restaurant franchise will definitely be raising brand awareness, despite the fact they are well known.
Regulation guidelines:
The regulatory bodies for these radio adverts will fall under ASA also known as Advertising Standards Authority. Both of these radio adverts must apply to this regulation code, because the whole point of this. So that there are no inappropriate things linked to these radio adverts I have chose to analyse. If anything was to go wrong, so for example the Lemsip Cupboard radio commercial if that particular radio advert was presented in an offensive way such as harmful words for instance, therefore that radio advert would not be able to published.
Another example relating to this radio advert is that if children were listening to this radio commercial they will have to make sure that there are no physical violences, mental health issues and moral harm to this radio advert, because children do not need these type of nonsense and therefore it could affect them in such a way that it could damage their morale.
Lastly, false advertising alongside false information is hugely wrong in any radio commercial. So for example if the Lemsip Cupboard radio commercial had the health benefits or contains very good vitamins or minerals, however it does not in fact. Then that would be hugely wrong radio advertisements must be extremely appropriate alongside trusted information.
Style:
The style of this radio advert, I will say it is simple, and with some factual information as well. Firstly, the reason it is a simple advert is because relating to the content of the radio advert it was referring to the man suffering from an chest infection and his wife offers his help, when he was in need of it. The man's wife mentions to him that there is lemsip multi-relief in the cupboard. From that particular moment from an audience perspective view most of them would know what is lemsip - due to it being a popular medicine to cure cold and flu symptoms. Certain parts of this radio advert I will say it is factual, the reason being is that when the husband says "Great what if it's favoury chesky ache" and then his wife mentions"still lemsip multi relief, it helps you release symptoms all at once". There was another factual information at the end of the radio advert when there was a voiceover talking about the lemsip multi cold relief being the most complete cold and flu remedy. This demonstrates that the use of factual information could help the consumers consider to buy lemsip multi relief in the future if they are likely to be sick and therefore need a good medicine to help them make a significant recovery.
Purpose:
The main purpose of this radio commercial is very informational, because this advert has mentioned a lot of things about the Lemsip Multi Relief medicine, in terms recovering from cold and flu symptoms. From there the audience would feel satisfied about this specific product and the product would introduce a lot of awareness around the world possibly.
Use of voiceover:
The use of voiceovers are used in this radio advert, to add a narrative to the radio advert, so the audience understand the radio ad clearly. This kind of voiceover it is very conversational between the husband and the wife roughly discussing about the Lemsip Multi Relief medicine which cures the cold and flu illnesses people suffer from. The fact it is conversational would help the audience listen to the radio advert with real interest and also that sort of conversational voiceover would be a perfect example if someone was suffering from a chest infection. In addition, as you would notice the way this conversational voiceover is presented it would be expected in a normal life situation when someone is usually unwell.
Use of sound bed:
There were some sound effects in the background, but not significantly. Firstly there was noises of someone in the radio advert stirring the cuppa, as you could hear the spoon rattling on to the cup. That is a perfect example if someone was suffering from a chest infection, that person would usually drink coffee or tea to keep themselves warm. Also during the radio commercial, the husband was sniffing a lot to demonstrate that has been extremely ill and from that type of situation he could probably be suffering from more than one symptom, because the fact he was sniffing could suggest that he has a flu as well as a chest infection. Lastly, another sound effect was heard during the radio advert, when the wife tells her husband that there is Lemsip Multi Relief and then after she tells him that it gets rid off all symptoms at once, he then opens the little box packet. As he was opening it when he mentions "Oh we got Lemsip ooh". From that particular line in the radio commercial the noise of the Lemsip box packet was heard and that shows that he was opening it to take some in order to make a speedy recovery from his illness.
Persuasive techniques:
The persuasive techniques of this product is that the fact it is a medicine that helps with your health conditions. This would convince the audience to listen to the radio advert and then after eventually buy the product. Lemsip Multi Relief is the type of medicine that gets rid off all symptoms at once, so therefore that would massively help in such a way for those are suffering from cold and flu illnesses. Also, the fact Lemsip is one of the top known medicines for cold and flu illnesses would increase the income of the product.
Subway: Immortal
Content:
The content of this second radio advert I am going to analyse is about Subway Singapore recently launched Multigrain bread as a healthier alternative. Firstly, the radio adverts mentions "You want to be a mortal, to be mortal you need to be a hero (mortal also known as living human forever). To be a hero you need to save that cute little kitten. To save that, you need to climb a tree." Then halfway through the radio advert it mentions that "To climb a tree you need to be fit, to be fit you need to choose subways fresh fit subs with a new multi grained bread." From there they have introduced the multi grained bread sub for a healthier choice and it is also packed with nutrients and, therefore it will give someone the fitness that person needs to save the kitten. Lastly it says that "To be the hero you need to be a mortal. It all starts with a new multi grain bread in Subway eat fresh!" That would demonstrate that multi grain bread is the flourishing choice in terms of keeping fit and having a good diet.
Style:
The style of this radio advert, I will say it is somehow surreal (strange) at the beginning of the radio advert, because the voiceover mentions "You want to be a mortal, to be mortal you need to be a hero. To be a hero you need to save that cute little kitten. To save that kitten, you need to climb a tree....." Relating to these quotes at the beginning of the radio advert, maybe some people will probably think what's going on thats got nothing to do with the title of the radio advert which is Subway Immortal. The fact the voiceover is mentioning heroes, mortals and kittens will probably make the audience ponder about the radio advert at the beginning. This radio advert would also be memorable to the consumers, because the fact they have mentioned about saving a kitten from a tree you will need to be fit to do that and that is relating to the fresh fit subs with new multi grained breads.
Purpose:
The purpose of this specific radio commercial is to firstly, raise brand awareness of Subway, despite the fact they have introduced a fresh fit new sub multi grained bread. The reason it is probably raising brand awareness is that Subway wants to maintain their best fast food restaurant franchise status in the world, so hence they have probably introduced a new fresh sub to draw the audience's attention to consider Subway more. Another purpose for this radio commercial could also be informative as well, because the radio advert provided appropriate information about the new fresh sub and it also mentioned it is packed with nutrients as well. So from there that would present the fact they have provided efficient nutrients to the multi grained bread sub and that would definitely draw the audience in and eventually buy that type of sub sandwich from Subway for a healthy lifestyle.
Use of voice:
The use of voiceover in this radio advert I will say the style of this voiceover is like direct address of the listener, because it feels like the person who is speaking on the radio advert is talking to us. There is further evidence of this when the person who presents the start of this radio advert mentions "You want to be a mortal to be mortal you need to be a hero". From that first line in the radio advert there is use of direct address and therefore that would definitely draw the audience into the radio advert and it also feels that they are heavily involved by listening. In the voiceover the use of the word 'you' was heavily used in this radio advert and that demonstrates that it felt like a conversation in a sort of way between the person who is speaking in the radio advert and the audience who are listening, although it doesn't feel much like a proper conversation, the fact the voiceover is from the radio commercial.
Use of sound bed:
There are different use of sound sting effects in this radio advert. Firstly, as soon as it mentions "You want be a mortal, to be mortal you need to be a hero". There was cheering noises in the background to demonstrate the hero effect relating to the radio commercial. Secondly, as soon as it mentions "To be a hero you need to save that cute little kitten". Then there was a sound effect of the kitten making the 'MEOW' noise to convey that it was a kitten. Thirdly, when the voiceover mentions "To save that kitten, you need to climb a tree". The use of sound effect that was presented in that situation was the leaves whooshing away in the wind whilst on the trees or maybe some of them could have been floating away slowly. Furthermore, the sounds in the background continued when the voiceover mentions yet again "To climb a tree you need to be fit". The use of the sound effect was a whistle blowing and that would relate to fitness, because whistles are used a lot during physical activities. Overall all of these sound effects were very effective in this radio commercial to add creativity and flair, although there was a voiceover to tell the narrative of the radio advert, but the use of sound bed made this radio advert really interesting in a sort of way.
Persuasive techniques:
The persuasive techniques of this radio commercial is that one of the main benefits about this radio advert relating to the consumers is that they can try out a fresh new sub. Furthermore, the fact it is a healthy choice could sway towards the audience and therefore they could end up buying that particular sub sandwich more frequently. There are people out there today who like to keep themselves fit and live a healthy lifestyle, so the multi grained bread sub would be the perfect example for those sort of people to have. Lastly, the fact they have introduced a fresh new sub sandwich would convince the consumers to go to Subway more frequently and from there Subway as a fast food restaurant franchise will definitely be raising brand awareness, despite the fact they are well known.
Regulation guidelines:
The regulatory bodies for these radio adverts will fall under ASA also known as Advertising Standards Authority. Both of these radio adverts must apply to this regulation code, because the whole point of this. So that there are no inappropriate things linked to these radio adverts I have chose to analyse. If anything was to go wrong, so for example the Lemsip Cupboard radio commercial if that particular radio advert was presented in an offensive way such as harmful words for instance, therefore that radio advert would not be able to published.
Another example relating to this radio advert is that if children were listening to this radio commercial they will have to make sure that there are no physical violences, mental health issues and moral harm to this radio advert, because children do not need these type of nonsense and therefore it could affect them in such a way that it could damage their morale.
Lastly, false advertising alongside false information is hugely wrong in any radio commercial. So for example if the Lemsip Cupboard radio commercial had the health benefits or contains very good vitamins or minerals, however it does not in fact. Then that would be hugely wrong radio advertisements must be extremely appropriate alongside trusted information.
No comments:
Post a Comment