Music Video Purposes 20.09.16

1. Revenue Generation - How much money they earn.

The music video is part of the marketing strategy, a promotional tool.

Is it artist and the single?
Is it the artist and the album?
Is it the artist and the song?

What is controversy ? Controversy is a disagreement, in public i.e./ Something that causes conflict between different people in society.

So, why make a music video that's going to be banned from MTV?

Profit

Artist: More frame = more money (sponsorship, sales, record deals)

Controversial Videos

Aphex Twin - Window-licker

Madonna - Feels like for a girl

Erykah Badu - Window Seat

Justice - Stress

MIA - Born Free (beware, adult content)

Rihanna - S and M

TATU - All things she said

My Favourite Music Video

https://www.youtube.com/watch?v=RubBzkZzpUA

The music video I am going to analyse is Drake - Started From The Bottom. Opening scene starts off with a medium close up shot of a group of children playing football. Then after there is a close up shot of a young boy as he takes a shot and he scores. This scene at that moment could represent the music video of how the young boy started playing football at a young age and it could also signify if he makes the cut or not.

The camera immediately cuts to Drake standing on his convertible car and it is white and he is also wearing a white outfit as well. The atmosphere is snowing and that could signify that he is cool and in a  way he has everything to himself since he is a famous singer.

Analyse a Memorable TV Advert

Advert - Compare the Meerkat

About the advert there is a meerkat right at the centre of the image. Between the meerkat there is two boards the one on the left mentions "FOR COURAGEOUS MEERKATS' at the top of the board and at the bottom of the board it mentions "comparethemeerkat.com.

The one on the right mentions "FOR CHEAP CAR INSURANCE" at the top of the board and for the bottom it mentions "comparethemarket.com".

Target Audience
The target audience of this advert would relate to those people who have cars. When you usually have cars people would have to pay for their car insurances and this advert would persuade them to pay for their car insurances for cheaper instead of expensive money.

Effect
The effect of this advert image in terms of stylistic codes is that at the top of the image there is a big bold white font headline which says"ATTENTION! The use of that would definitely catch the target audiences recognition of the advert.

There is also use of colours such as blue, green and white predominantly in the advert they have probably used this to relate to the two click buttons by the bottom of advert, to help the audience understand why they have used these colours.

The props that are in the advert is the main one the meerkat folding his arms looking posh and wealthy with the meerkat wearing his upper class robe. This could signify that he is rich and possibly has loads of stuff to himself although he is a meerkat. Also you can also see the background of the house is amazingly posh as well.
There is a lot of close up shots especially at the beginning at the meerkat presenting the advert and camera shots cut from some other scenes during the advert for instance, the camera cut from the meerkat to his laptop to show the price and the detail about the car insurances.

Form
The form of the advert is anti realist, because there is animated meerkat dressed wealthy. However, the setting is in a real life house and it looks very nice since the meerkat is so rich and, also the meerkat uses the laptop on the screen it is showing The Go Compare website which relates to the advert. So there is some realism in the advert as well as anti realism.
 There is also some scenes in the advert that the meerkat is speaking directly at the camera to give the audience the full attention.

Style
The advert is surreal the fact it is a meerkat presenting the car insurances will make the target audience think why there is a animated animal in the advert.
It is also humorous, because the meerkat is in the advert scene and it would kind of make some people laugh.

Selling Techniques
This advert is lifestyle appeal. The reason being is that the advert is trying to persuade the target audience that they can pay their car insurances for cheaper. Nowadays to pay insurances for your car is really expensive and it relates to a lifestyle situation.

Music Videos Through the Decades

1925 Music Video
Back then there was instruments being played for example trumpets. Colour of the pictures is in black and yellow. The camera pans across the room instead of cutting into different edits as it happens in the modern era today.

1950's Music Video
The Music Video in the 1950's there was singing and also dancing well. There are some close-up shots of the singer particularly and the camera panned during the music video. The audio quality was very good.

1960's Music Video
The music video is first introduced by one of the people showing signs of different songs relating to the music video. The camera shot is very closed up at the same person throughout most of the video. It ends with the person walking away. It was more abstract.

Bob Dylan sent messages quite lot in his music videos

1967 Music Video
The opening of the music video starts off in a forest environment  and the difference with this is that colour is introduced. There is also more effect in the music video comparing to the previous years before the colour was introduced.

1975 Music Video
This music video starts off in a shadow of three people singing. The effect has improved vastly a lot during the years then. Camera cuts slowly to different singers in the band to make the effect of the music video appropriate to the style.
Also the continuous use of colour has improved vastly.
The singers are singing in a echo to make the music video more interesting and after the echo singing the camera cuts quite quickly from different singers to another.

1978 Music Video
The start of the music video starts off in a meeting desk between two people talking. The sound of the music video sounds humerous. They have introduced the electronic sound.

1980's Music Video
The Music Video is set in a unusual scenes and the costumes of the singers looks completely unusual.
Different types of colours are shown for different types of scenes. The effect of the music video looks very cool for example the effect of the water looks cartoonish.
They are also experimenting the colours to make the effect of the music video way better.

1980's Music Video
Again the effect of the music video looks weird again. More greater effect with objects and some of the people in the music video.

1990's Music Video
More ethusiasm and rhythm to the music video. Dancing was a lot common then. It started go into different types of genres.

1993 Music Video
They have used the cross where Jesus died to present music video. The animation of the music video is to high effect. There also some animated characters. The music video was very symbolic and also the audience had to interpret the music video more.

2000's Music Video
The music video is more vibrant and ethusiastic as well. Every single person in the music video were enjoying themselves. It is also funny in a sort of way so for example, the dog was biting the man on seaside.
Big budget in terms of different locations and props.

In the modern era today
The colour of the music video is in black and white. The camera shots cuts slowly with different characters involved.

Music Video Purposes

FIRST VIDEO:

The Azonto music video. The purpose of this music video is to make people feel united and let them feel free to dance and show boat their movements. Also the beat of the song would definitely make people to get involved heavily and most importantly it is the type of song everyone will enjoy.

The message the video is trying to portray is that people do not need to be afraid of taking part in the dance movements.

SECOND VIDEO:
The Thriller song the purpose of this music video is that it starts of romantic at the start with the movie between Michael Jackson and his girl. Then after Michael Jackson turns into a horrible monster and the girl ran away. As soon as this happened the music video was definitely a horror one.
Then it continues to go horror as it progresses.
The message the music video is trying to portray is that it would appeal to those people who are not scared of anything and would want get involved with the song.

THIRD VIDEO
The purpose of this music video is to promote the song and also to promote the artist. The reason the music video would promote the artist, because Eminem is a rapper and there is quite a lot of people that love to rap and Eminem is the perfect example especially how he was raised.

About Me

About Me

My name is Lloyd I am 17 years old I was born on June 16th 1999. I live in West Croydon with my mum, dad and two brothers.


My hobbies I like to play football and go on my phone to look at sports news and social media, the position I play in is defence I like to tackle and put my opponents under real pressure! I like to go on social media to check Twitter, Facebook, WhatsApp, Snapchat and Instagram. Because it keeps me entertained, gives me the chance to chat to my friends and it keeps me up to date what's going on that's why I like as one of my hobbies.
The football team I support is Arsenal. I watch their matches live on TV and I follow them.

I also like to play table tennis during my spare time as well I am very good at the sport and I am that type of person that is patient whilst playing and my concentration levels are very high so that's how I win a lot of matches.

I was born here to Ghanaian parents, so the culture and background is different in terms of language, food and lifestyle but I enjoy it, the food is very nice and I am definitely use to it and most importantly I know my roots.


The secondary school I attended was Bensham Manor School the five years I spent there was ok but could have been better but on a whole it was fine. I went to all my lesssons maybe there were times I did not put all my effort into all my lessons, but that did not stop me from learning. But speaking about myself I am a cool person and in terms of learning wise I am determined, positive and most importantly I try my hardest.

I am in college studying BTEC Level 3 Media and Sports


The reason I have chosen to do sports. Because I enjoy taking part in different sports games and I would like to learn further about the fitness components, bones in the body, coaching if given the chance although it is not top of my agenda and other stuffs that involves sports in detail. Taking part in practical lessons helps me socially, academically and with big confidence so that's why I chose to do sports.


The reason I chose to do media is because I am really interested in the subject. Journalism really interests me and also publishing newspapers and magazines sounds a fun activity to do.
I never got the chance to do media at my secondary school, as I was thinking about the subject during year 10 and 11, it made me say to myself "let me try and do this particular subject when I go to college it sounds very interesting." So that is why I chose to do this subject.


My aim is to do well in college. Complete all coursework that is given to me and try my hardest in every lessons I go to. By the end of year I would like to achieve Distinction * in both of my subjects.